About us



Bill La Pierre

Partner/ Owner

Over 25 years working the Outdoor lifestyle category. Started Yukon Charlies and grew it to become the world's premiere Snowshoe and sled company producing both our own brand as well designing and producing snowshoes and outdoor products for some of the most iconic outdoor brands in the world like LL Bean. I have a deep love of the outdoors and a passion for the products & gear that inspire and enhance those quality-time experiences for all the adventurous spirits. I have been extremely fortunate to work with some of the best people, customers and manufacturers in this industry and would hope to continue on that same path as we build OMG & GoFire to be the best in class.



Jason Zutaut

Partner/ Owner

My career has spanned 30 years in and around sales, marketing and wholesale operations. I have the pleasure of working closely with and forming priceless long term relationships with great success along many sales channels and categories, including national accounts, specialty, supermarket, and off-price as well. I have always had an adventurous spirit and a from an early age formed a passion for all things outdoors that I continue to try to make a priority in my life. Spending time with my family and friends in the outdoors fishing, boating, camping or just in the back yard continues to drive my passion for building & marketing great products that will enhance another families experience is by far what most rewarding and what we strive for here at OMG/Gofire.