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About us

Bill La Pierre

Partner/ Owner

Over 25 years working the Outdoor lifestyle category. Started Yukon Charlies and grew it to become the world's premiere Snowshoe and sled company producing both our own brand as well designing and producing snowshoes and outdoor products for some of the most iconic outdoor brands in the world like LL Bean. I have a deep love of the outdoors and a passion for the products & gear that inspire and enhance those quality-time experiences for all the adventurous spirits. I have been extremely fortunate to work with some of the best people, customers and manufacturers in this industry and would hope to continue on that same path as we build OMG & GoFire to be the best in class.

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